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Join Date: Mar 2019
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BMW and Mercedes-Benz are rivals... but now teammates?

Although, the two battle neck and neck as far as car sales goes each year, the two have decided to join forces and invested over $1.13 billion to create "sustainable urban mobility for customers." This means, they're taking on the big boy! Uber. Ridesharing, renting, charging and autonomous driving will never look the same.


Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars said:

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"Our mobility services have developed a strong customer base and we are now taking the next strategic step. We are pooling the strength and expertise of 14 successful brands and investing more than 1 billion Euros to establish a new player in the fast-growing market for urban mobility. Further cooperations with other providers, including stakes in startups and established players, are also a possible option.
Harald Kruger, Management Board Chairman of BMW added:

Quote:
"We are creating a leading global game changer. The 60 million customers we already have today will benefit from a seamlessly integrated, sustainable ecosystem of car-sharing, ride-hailing, parking, charging and multimodal transport services. We have a clear vision: these five services will merge ever more closely to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously and interconnect with the other modes of transport."
Old 03-14-2019, 10:52 PM
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