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Lorenfb Lorenfb is offline
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Join Date: May 2003
Location: Manhattan Beach, CA
Posts: 2,352
Come on! I work with many Porsche dealers and independent shops on
a daily basis and see all the problems. Where have you been lately?

Maybe the Porsche Factory sent us in the USA all the bad late model
cars. Also, could it be that you're in Porsche Marketing in Stuttgart?
Porsche in the late '90s and 2000s would be a great biz school case
study.

Issues:

1. Who's Porsche's target market?
2. What's Porsche's "rent" strategy? (low cost producer, tech/style leader, etc.)
3. Does Porsche have manufacturing under control or too much outsourcing?
4. Has Porsche properly upgraded its dealer network?
5. Has Porsche provided adequate customer service and tech training?

How about hiring some Harvard grads? These are competitive times in the 2000s.
The Japanese play hard ball, e.g. Nissan sports car, Lexus SUV - Cayenne?

Maybe I shouldn't be saying this, since I'm a stockholder in PorscheAG.
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Loren
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Automotive Electronics

'88 911 3.2
'04 GSXR1000
'01 Ducati 996
'03 BMW BCR - Gone
Old 01-24-2004, 12:21 AM
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