Thread: Cayenne?
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JackOlsen
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It's a shame. Porsche's 'brand identity' thusfar had been simple and strong: they made street cars that you could take on the track. Now, even if they benefit from cashing in on the novelty (see Lexus, BMW, etc.) of people thinking it's fun to have a glorified minivan made by a (formerly) one-purpose, high-end automotive company, they've forever muddied the waters of their name and identity. A Ferrari will always be a fast sports car. Nothing more. A Jaguar will always occupy that vague space between a touring car and a sports car. Saying you've bought a Porsche will now always require further description before peole know exactly what you're talking about.

And Cayenne? What the heck kind of a name is Cayenne?

I love my Porsche. I would love to buy more of them in the future. But the allure of the brand is certainly diminished by this kind of short-view, market-driven mindset.



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Jack Olsen
1973 911 T sunroof coupe
http://members.rennlist.com/jackolsen/Jalopy.html

Old 06-12-2000, 08:56 PM
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