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island911 island911 is offline
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Join Date: Mar 2001
Location: an island, upper left coast, USA
Posts: 73,167
The new word of the day is ...

Greenwash

A conspicuously promulgated environmental-friendly label put upon an otherwise (dogmatic) environmental-unfriendly product.

As in:

- Detroit has greenwashed their new SUV by adding a Hybrid option.

- Al Gore has greenwashed his large jet by burning 'biofuel.'

- Coffee houses greenwash their disposable cups by adding a "Compostable" label.

- Al Gore greenwashes his giant energy-sucking compound thru supposed buying of "carbon credits' . .which he also sells and controls.

source; usage in this article: Paul McCartney 'horrified' as his eco car is flown 7,000 miles from Japan

. .it just struck me as a great word for these times.
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Old 05-14-2008, 12:07 PM
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