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Jack Olsen Jack Olsen is offline
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Join Date: Feb 2000
Location: Los Angeles
Posts: 13,134
"Image is very important to Porsche as it is a big reason why people come to their showrooms to get a 996 when an M3 is as fast for little more than half the price. It's not enough to make a better product, it has to be more exclusive too and a sub-30k P car will dilute the brand too much."

The question Porsche has to answer is whether it's a luxury car maker or a sports car maker. If it's a luxury car maker, then the SUV is a reasonable idea and a sub-Boxster would dilute the brand. If it's a sports car maker, then they've diluted the brand and thrown away the Boxster profits on a go-fast station wagon in the same stroke.

If they continue on this path, the 996 vs. M3 choice will get to be a very easy one for sports car buyers. But by then, Porsche can put that V8 in a plus-size SUV, solidifying the luxurious image of the brand and winning over Cadillac and Lincoln SUV buyers at the same time. My grandparents will be thrilled.

Last edited by Jack Olsen; 03-07-2002 at 05:32 PM..
Old 03-07-2002, 05:28 PM
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