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Reaper930 Reaper930 is offline
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Join Date: Jul 2007
Location: The OC
Posts: 2,112
a couple of years old but case in point...the money is there to do what it did in the 70's and 80's to a factor of 10, but they just don't do it.

"A study by B&D Forecast released in German newspaper Welt am Sonntagearlier this week revealed that Porsche, one of the most prestigious names in the automotive industry, is by far the most profitable automaker on a vehicle by vehicle basis. Porsche makes an unheard of €21,799 profit on each car it sells! This isn't to say that Porsche is making €21,799 ($28,247 USD) straight up on every vehicle it makes, but rather that it earns variable profits, with some more (Cayenne Turbo S) and some less (Boxster). To see just how badly Porsche blows other automakers out of the water, have a look at these figures. BMW makes €2,475 ($3,207) for each car it sells - a handsome figure, no question. Toyota pulls in an average of €1,684 ($2,182), while Audi makes €1,580 ($2,047). DaimlerChrysler
(including Mercedes-Benz and Smart) makes €708 ($917), and VW makes just €332 ($430) per vehicle. The study, which looked at the company's finances over 2005-2006 financial year, also revealed that Porsche sold 97,000 units and had a record gain of €2.11 billion ($2.73 bn) before taxes."

http://car-reviews.automobile.com/ne...-vehicle/2628/
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Old 01-21-2009, 04:53 AM
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