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dorisyuan dorisyuan is offline
Join Date: Mar 2009
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Exclamation Today's hot ! New nike air jordan - History - News of Nike

Today's hot ! New nike air jordan - History - News of Nike
This is an excerpt from the paper...

Jeff Jensen writing in Advertising Age (1996) notes that Nike is a high profile

athletic apparel and footwear company with a market

share in excess of 35 percent. Rising into prominence during the late 1970s and early 1980s,

Nike dominated its industry until the mid-1990s. In the last few years, Nike

experienced difficulties in positioning itself effectively with young consumers -- who

are Nike's largest and most important target market. Nike's marketing and promotional

programs may focus on younger consumers, but the company makes shoes for anyone of any age and any gender. At one time,

Nike shoes were targeted to athletes. Since the late 1980s,

Nike has worked to transform itself from a brand of sneakers to a product integral to

the sports culture it targets. From pro sports arenas to inner-city Nike basketball

courts refurbished,bag and from Foot Lockers stores to Niketown superstores, the

ubiquitous Nike Swoosh this year was more recognized and coveted by consumers than any other sports brand.

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Old 03-02-2009, 09:13 PM
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