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JoeMag's Avatar
 
Join Date: Jul 2005
Location: Cleveland, OH
Posts: 1,367
Rauch and Spiegel... hmmm...

Just saw the post on the sprockets and brought this thought to mind.

Anyone happen to know the irony of this company name?

Consulted with a gent a lot who came up through club racing ranks and owned a pro team in the 993 RSR days share this one with me.

Old 07-08-2025, 08:40 AM
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I had to look this up myself. Rauch started off by making textiles and later became a politician. He got a call from Bill Spiegel (of Spiegel Catalog fame), who wanted to make a unique type of Christmas ornament.

Coincidence that two Americans join together to form a company that translates to "Smoke and Mirrors" in German.

Also coincidental that an American company exports car parts to Germany.
Old 07-08-2025, 10:29 AM
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Bingo on the "smoke and mirrors"!

...not sure how much confidence there was buying from this company in the beginning for anyone who knows German.

Old 07-08-2025, 11:45 AM
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