Did you hear? MINI design director Oliver Heilmer stated that he is looking at adding in or replacing existing models. As the world continues to evolve, he wants to make sure that MINI is evolving along with it. He asks that the younger generation give valuable input on what they find appealing in a car. What input would you give MINI?
Here are his words:
Quote:
|
“The first Mini was built out of a need. I would like to understand what the needs in the next five to six years will be. We want to look at customers who are 13, 14, 15 years old now. What is their aesthetic approach? It’s obviously influenced by smartphones. But if we understand it right, we can bring this into the future.”
|
Source
here
10-26-2017, 09:37 AM
