Do hashtags work?

[Shaun @ Tru6]

Just posted some anodizing on FB both personal and company account. Will on IG as well. I see hashtags all the time. How do they work? Do they work?

For early Turbo window frames, how would you tag them?

[Pazuzu]

One word, YES

Many words...hashtags work best by bringing in random people who were not looking at your stuff. They get hooked by a hashtag that is tangentially related to both you, and something else they're interested in. Maybe, just maybe, being put in front of that random person will build a connection which might build a sale.

My wife has found that the more she hashtags, the more random people see her stuff, and a few have then either become patients, or have connected her with someone else who became a patient.


Instagram is the hot thing now, Facebook is lost when it comes to business media.

[stomachmonkey]

Just be careful what you hashtag.

It's all relative.

Avoid things like #fluffer or #bukaki, unless of course, well you know.

[javadog]

I have no idea about the hashtags, but if I can add another comment...

Those look well finished but the sheen is too high...

[Shaun @ Tru6]

Originally Posted by Pazuzu

One word, YES

Many words...hashtags work best by bringing in random people who were not looking at your stuff. They get hooked by a hashtag that is tangentially related to both you, and something else they're interested in. Maybe, just maybe, being put in front of that random person will build a connection which might build a sale.

My wife has found that the more she hashtags, the more random people see her stuff, and a few have then either become patients, or have connected her with someone else who became a patient.


Instagram is the hot thing now, Facebook is lost when it comes to business media.

Thank you, so what tags would you use for frames like the above? And I'm doing the plating for two Ferrari 275 GTBs now, how would I tag that plating so Ferrari owners would find it?

Originally Posted by stomachmonkey

Just be careful what you hashtag.

It's all relative.

Avoid things like #fluffer or #bukaki, unless of course, well you know.

Hmmm.

Originally Posted by javadog

I have no idea about the hashtags, but if I can add another comment...

Those look well finished but the sheen is too high...

It only looks too glossy under fluorescent lighting. Outside they are perfect. I acquired 4 sets of original black frames, 2 sets of which were in a garage for most of their life. The inside of those frames, and to some degree the other 2 sets, matches my gloss level perfectly.

It's funny because it's the exact opposite for bright anodizing. Inside pics look fair. Outside they are one step off of chrome.

[serene911]

Something like #porscheplating, #porscheparts, #porscherestoration.
If it is a generic like #porscheparts you possibly would capture a wider audience
as more people are searching for that as opposed to #porscheplating
which is a narrower category. Just a thought.

[Shaun @ Tru6]

Thanks Serene, I'll try it.

[Shaun @ Tru6]

OK, so I just posted these on FB. Cerakote case throughbolts. And added these hashtags below. Will these work? How does a search engine decipher "911casethroughbolts"

#cerakote #911enginerebuild #911casethroughbolts

[id10t]

So when you get your FFL I have some work to send to you....

And when I finally grow and sell that spare kidney to restore the 356, we'll definitely be talking again

[Shaun @ Tru6]

How do I get an FFL Steve? I'm actually modeling an MFI pump in two-tone Cerakote based on some handguns I've seen done, hardware in nickel. And will definitely do some nice work for you. Car is up for the winter.

[Gogar]

similar to what serene said,

Don't just make a bunch of super-specific hashtags.

Spend some time on instagram searching for porsche- or plating- or cerakote - related hashtags and find the ones that have a lot of reach.


#porsche
#cerakote
#plating
#powdercoat

etc


When you post your pictures, use whatever hashtags you found that have wide reach and - in addition- make some fresh ones specific to your work.

Anyone who has certain hashtags saved will see your stuff.

And, if you haven't already, make one that includes your business name and use it religiously for every single post.

[Shaun @ Tru6]

Thank you Jeremy. I now better understand the generality approach. And will do some searching. and will put #Tru6 everywhere I can.

[stomachmonkey]

Originally Posted by Shaun @ Tru6

OK, so I just posted these on FB. Cerakote case throughbolts. And added these hashtags below. Will these work? How does a search engine decipher "911casethroughbolts"

#cerakote #911enginerebuild #911casethroughbolts

Don't think about hashtags in the same way you think about keywords as they relate to searches.

Hashtags are topical pointers that relate to trending topics.

Hashtags can also trend.

So something like #911casethroughbolts is about as useful as tits on a bull because besides you there are probably only 3 other people having a conversation about them and none of them are on social media hashtagging it.

For such specific content you'd be better off sticking with more common terms that are related to #911casethroughbolts like #porsche or #enginerebuild and get pick up from casting a broader net.

[Shaun @ Tru6]

Thanks Scott!

[stomachmonkey]

Originally Posted by Gogar

similar to what serene said,

Don't just make a bunch of super-specific hashtags.

Spend some time on instagram searching for porsche- or plating- or cerakote - related hashtags and find the ones that have a lot of reach.


#porsche
#cerakote
#plating
#powdercoat

etc


When you post your pictures, use whatever hashtags you found that have wide reach and - in addition- make some fresh ones specific to your work.

Anyone who has certain hashtags saved will see your stuff.

And, if you haven't already, make one that includes your business name and use it religiously for every single post.

Doh,

Could have saved myself some typing.

But to add, people tend to hashtag about frustration so using Jeremy's examples #powdercoatfail is probably trending higher with the people you want to reach.

[id10t]

Originally Posted by Shaun @ Tru6

How do I get an FFL Steve?

Assuming that you are set up for a business already, no zoning issues, etc. then you simply fill out a few forms, send in with $200 and then $30-50/year after that. Agent will come for on-site inspection (have a safe!) and show you how to do all the paperwork. All a very uncomplicated process - remember, the BATFE started as a taxation agency - IF you have a legally set up business going.

You'll need either just a dealer (01 ffl) or dealer/manufacturer (07 ffl). Forms online or at local Post Office (well, in the 80s they were...)

[Shaun @ Tru6]

Yes, I'm an LLC so that's all set. I'll look into it in 19. I haven't ever advertised my Cerakote work but get a lot of it. And adding firearms, I could hire someone just for that work.

[Shaun @ Tru6]

Originally Posted by stomachmonkey

Doh,

Could have saved myself some typing.

But to add, people tend to hashtag about frustration so using Jeremy's examples #powdercoatfail is probably trending higher with the people you want to reach.

Talking about frustration trending, I should hashtag #stripcerakote. It's impervious to anything, even aircraft stripper. I've recently found a chemical that does strip it off and have been thinking of buying it in bulk and reselling it in pint and quart containers. Firearm forums are full of threads with people trying to strip Cerakote without media blasting.

[Pazuzu]

Cornered my wife, and asked her some more. This is all Instagram specific.

I thought that you can tell which hashtags bring people in, but apparently you cannot. Your information is just if someone visited the Instagram post because they have you "linked", so it appears on their feed, or if they searched a hashtag and found your image. Also, it will tell you if they did anything else (clicked your username to look at more, or clicked your website, etc).

So, you can't tell if putting #porsche helps or not, so might as well put it in. She said that there is a general feeling that 14-15 hashtags per post is appropriate, so go wild.

You can also put hashtags in a reply to your own post, and they are searchable as well. Some people like to keep the original post clean, and put all of the hashtags in a reply.

VIDEOS. Videos are what she sees the most response from. Videos and images series. You can tell if its a video or series of images when you look at instagram searches, and people prefer them. Make the videos as short as you want, couple of seconds at least to maybe 30 seconds long. Talk in it, take your items and turn them around in the light, etc. WAY better than pictures.

Finally, make your Instagram feed personable. Add something funny from your day, or show shots of the place you work, or toss in a comment about lunch. People don't want to just see pictures of cerakoted bolts day in and day out. Think of the distribution of topics here that keep people coming back.

[Ayles]

Look for the influencers on IG like Magnus Walker. See what his hashtags are. You can also expose your work to a specific user by tagging them with @username.