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Internet retailer price changes--conscious parallelism
I've recently been shopping for a Roomba i7, which up through yesterday was on sale for $538.99 at Amazon, as well as Best Buy and all the other major online retailers I could find. I put it in my shopping cart but didn't buy it while shopping around, reading reviews, Pelican threads (always helpful on stuff like this), etc.
Sometime yesterday, when I looked in the cart again, Amazon let me know that there had been a price increase. There sure had--up to $699.00! I checked the other retailers, and sure enough they had all lock stepped their way up to Amazon's price. I don't know how quickly they made the adjustments, but I bet it was pretty much automatic. Probably driven by an algorithm, but I don't know. Anyone know how this all works? |
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I assume that part of it is "OK, Bob has been scouring the 'Net looking for prices for this widget, lets jack up the price since we're pretty sure that he's going to buy one." I've seen the same thing happen with airline tickets, but in that case, if you switch browsers or clear the cookies for whatever website you plan to purchase the ticket from, the price goes back to normal. I don't know if that's a possibility or option in your case or not. |
I just checked, and everyplace that I look, the i series is $699 which is the same price as on the manuf site. It could be that there was a sale, that's gone off or maybe the manuf has instituted a "you can't sell lower than X price" rule or something like that. I think you're probably just screwed unless you're willing to wait.
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Conscious parallelism is a term from antitrust law. It's when competitors watch each other and adjust prices accordingly. As in the old gas price wars that rages many years ago, where folks would watch each other and mimic prices from across the street. As I understand it (not an expert), conscious parallelism is legal, as long as competitors don't "agree" to it.
Your suggestion about clearing cookies is an interesting one. I opened up Safari and cleared the cookies, then went to amazon and didn't sign in. Roomba i7 shows at $699.00. Then signed in as me. Still $699.00. |
I often think of some item I will need, will need soon, or want and I go to Amazon, and put it in my cart. It might take me a few weeks to place the order. I have often seen the price change while in the cart. Usually down, but not always.
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In this case, it sounds like you just missed a sale that other retailers were matching.
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Highlighted the operative part of the statement for you. Sounds like you missed the sale window.
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I don't believe it was a sale. Whatever you buy from Amazon will increase in price the next time you buy it or look......a package of Velveeta Mexican Cheese went from $5 to $15 over the course of a year. Thankfully Walmart had it at 5. If you're unsure put it in your cart but don't buy until you're ready.
And if shopping for airfare using google flights save your initial search. It will go up if you don't buy and look again but if you recall the original search...voila! They know exactly what they're doing. |
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In a few years AI will be able to figure out a price I can't refuse. But until then, it's interesting to fool around with this stuff. I wonder if a person could figure out a way to arbitrage with a large order just before a price change, then resell for a bit less than the new price. Any time there is this level of price volatility, some bright person figures out how to use it to advantage. |
camelcamelcamel.com is a useful website for tracking amazon's prices. There are a few other useful tools like this.
Here's the record for the roomba: https://camelcamelcamel.com/iRobot-Roomba-7150-Wi-Fi-Connected/product/B07GNRGDKP There a few browser extensions that can also help you get the best price... wikibuy for instance. It will check the price of items in your cart and let you know if it is found cheaper elsewhere. |
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ha, beat me to it. Was just looking up the price when I noticed your post. Looks like yesterday's drop was a big mistake. |
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We have a super cheap knockoff robot vacuum. Less than $100.
I bet it does as good a job as the $500 roomba. Sorry $600 roomba But it’s made in China ;) |
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I'm pretty sure this is all a bunch of computers playing chess. The one with the best algorithm "wins." But winning on price is a margin killer in retail. Way better to win on efficiency/customer service, etc. |
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The Black Friday sales use a few items "while supplies last. no rain checks" to get people physically into the stores and in a state of feeding frenzy. If there is less activity on someone's credit card, these types of sales might become commonplace and tailored to spur an individual back into making purchases again. (That would require a fair amount of coordinated personal tracking, though.) That system of "different prices for different people" might become biased to an extreme. Any system has the potential for extreme abuse. |
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When you're as big as Amazon, an adjustment of a few cents here and there can make a big difference in the long run. |
MAPP pricing. The manufacturer determines a minimum price for a sku and seller is contractually bound to abide.
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A few months ago I bought a Shark vacuum on Amazon because the price was amazing!.... only to have the seller cancel the sale and relist the item at a higher price. Seems like a bait and switch.
Here's your roomba I7 |
Once, during a car sale, the smooth friend of the seller said:
"It's not what the car is worth. It's what the car is worth to you." |
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