Williams
 

Doing what I can for the Williams team sponsorhttp://forums.pelicanparts.com/uploa...1609372243.jpg
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Someone has to ask, is that really good coffee?

Someone at Lavazza must really be into cars since they sponsor a race team, Seinfeld's web show (CCC) and I'm sure more.

Yes I really like it, I've been drinking it for some time. But coffee taste is very personal
so hard for me to know your taste. The canned one in back in particular is my favorite. Nice and smooth, not too strong. It's espresso so not everyone's taste maybe. But I follow my own coffee to water amounts. I favor a weaker mix.

I was glad to see it on Williams cars,

Thanks for asking.

Well, I seem to like Farmer Bros coffee but I've never bought or brewed any myself. It's a popular commercial brand used in many coffee/breakfast joints. They have reps out there selling to restaurants. And I like my Starbucks Original in a French press which I drink every morning. I don't mind a shot of espresso now and then and I have an espresso maker that is a PITA AFIC. I've tried a few store boughts like Peet's but wasn't impressed. I'll just have to get some of the Lavazza and see.

Well, I'd be interested in your thoughts on it. This coffee and it's what I like about it is that it's a powdery coffee, very fine grind. I guess all espressos are fine grind.

I think you live in the Maritimes? Good chance you're also buying Sofina products and sponsoring Latifi's career as well ;)

Possible Lavazza connection?

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I think Lilydale is the only one I recognize, but I've been buying Lavazza for years, it's my favorite. Thanks for noticing. And yes I do live in the Maritimes. Lucky right?

It is outstanding coffee. The Gran Selezione is all that I put in the Keurig, and the Perfetto whole bean dark roast is all I put in my Breville Oracle.

Lavazza is also sponsoring Seinfeld's 'Comedians in cars getting coffee.'

Really need/want to visit that part of Canada soon!

Lavazza Qualita Oro is my go-to, but I'm not picky - Melitta, Kimbo, and of course Segafredo.

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John Williams was a genius.

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Latifi also owned a 10% stake of the McLaren Group, which owns the team. Not sure what his share is now.

I guess this shows we notice and use some of the sponsors products. I guess that's
a good thing, right.

Yes, Sir. It shows the marketing guys and gals know what they're doing too.

For what it's worth, I've only used Petronas engine oils for my cars in the last 3 years and have a few Bose products so yes it works ;)

I see the sponsors on F1 cars and most are products I have never heard of. I doubt I have even ever had the opportunity to buy Sofina coffee. If I did I would reach over it to get the Folgers that I buy.

For sure I have never seen a Petronas oil or any product from them. We don't even have Exxon, and few if any Shell stations.

I am way way too cheap to buy a Rolex and I have no need of a HAAS CNC machine.

In 2020, Mothers sponsored NBC commercial-free F1 coverage. Generally less than a CNC machine. :D

I'm sure smart marketing people can explain sponsorship to us, including me. Some don't really have consumer/service products to sell. Sofina itself is not a consumer brand, so unless you're in food distribution business, you wouldn't have heard of them, not even in Canada. Do "enterprise" level people actually see a logo on an F1 car and think, oh I'm going to deal with these people now? I know some tech companies actually use F1 as their R&D environment for pre-release products, so marketing exposure might be a secondary benefit. Renault was officially called "Renault DP World F1 Team" last year. Who has heard of DP World before? In this instance, it could be them saying "look at us, we are good enough to play in F1".

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It is interesting to see all those logos. I suspect most everyone knows Coke and some of the gas companies like Shell. I saw Richard Mille has watches that are million plus bucks. Yea, I am real sure I am not in their marketing range.

I have the silly expensive Bose noise cancelling aviation headphones. They are just amazing. I have used lots of Epson products, and a few other of the brands. Most are as unknown to me as the makers of feminine hygiene products, or specialized surgical tools.