Apple trying to trademark images of all apples
 

(parf this if it must be)
Heard of it tonight on NPR. They didn't like it either.
Just baked an apple pie with homemade crust.
Wondering if I can share pictures of it.


https://www.wdtn.com/as-seen-on-2-news/apple-attempts-to-trademark-photos-of-actual-apples/
DAYTON, Ohio (WDTN) — Apple is waging a truly bizarre trademark battle.

The tech giant wants to own the rights to images of all apples in Switzerland — as in the fruit, not computers.
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Apple reportedly submitted an application to Swiss authorities for authority over depictions of apples.

Now, the 100-year-old fruit union there, Fruit-Union Suisse, is worried it may have to change its logo, which is a red apple with a white cross, similar to the Swiss flag.

Wasn’t Apple studios there long before the computer company?

Yep.

Much like Lewis Hamilton trying to trademark his last name. Hamilton watches predated his birth by a 100 years or so.

Harley tried to trademark their "sound".

When the Winter Olympics came to nearby Vancouver, the Olympic Committee tried to enforce trademark rights over the name "Olympic". With the Olympic Mountains just west of Seattle and the Puget Sound, we have no shortage of "Olympic" this and that - plumbing, hotels, car dealerships, landscape services - you name it. Probably even a whorehouse or two.

Both of these efforts proved to be faced with insurmountable obstacles. Sheer numbers of "violators". Shirley, Apple knows that. No more than a publicity stunt.

Whooo, Isaac Newton would be spinning.

Hahahahahahahahaha, good one.


Sent from my iPhone using Tapatalk

This article lays out the story well. Fruit Union Suisse's old logo looked like a tomato more than an apple.

Apple wants to control every image of an apple, says Swiss fruit firm


From a Wired article:
"Apple has made similar requests to dozens of IP authorities around the world, with varying degrees of success. Authorities in Japan, Turkey, Israel, and Armenia have acquiesced. Apple’s quest to own the IP rights of something as generic as a fruit speaks to the dynamics of a flourishing global IP rights industry, which encourages companies to compete obsessively over trademarks they don’t really need."