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new Carrera print ad (NO pic)
Saw the new Carrera S ad (inside front cover of new European Car, w/ red Carrera on the cover) and I thought it had the funniest tag line:
"We didn't water down performance just b/c you don't have the autobahn" Oh yeah??!!! You didn't???? Gee, where should I begin?? No 959 (yeah yeah, show-n-display, too little too late AND I can do 3K miles in a month), no 964RS, no 993RS, no GT2, no GT1, last but not least, no GT3RS.... and to use the phrase "water down" is just too much... did they mean it? did something get lost in the translation? did the company even hire Porsche enthusiasts to think of the ad? |
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09-15-2004, 08:17 AM
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Join Date: Sep 2002
Posts: 3,580
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I was just looking at that ad last night in C&D. I thought it was a bit typically Teutonically arrogant, which is OK.
But what really struck me is that Porsche is missing an opportunity, and advertising that missed opportunity. Here they have a 6-speed gearbox in all these cars that will never be driven over 90mph by 75% of their owners (those are my made-up numbers). Why aren't they offering a shorter, close-ratio gear box as a USA option? 0-60 in 4.4sec out of the base Carrera, anyone? Maybe they should water it down a bit over here. Who needs the Autobahnesque 170mph top speed, really? It's all about acceleration for a lot of Americans.
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993 Last edited by cowtown; 09-15-2004 at 10:08 AM.. |
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09-15-2004, 10:06 AM
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