G9Girl announces "Chain Reaction" an eZine for the G9 Girl

dd74 · 03:20 PM

Fellow Pelicanites: Shaun and I wanted to let you be among the first to know about the latest G9Girl venture: Chain Reaction.

Chain Reaction is an innovative online eZine, designed to connect, inform and give a voice to all girls, everywhere. Written by girls for girls, Chain Reaction is edited by Courtney Mc Clellan and designed by Marissa Cataldo with editorial direction provided by its readers. Almost any subject is allowed, and, in fact, encouraged.

The first issue covers a wide range of stories. Features include a touching story that will be a true inspiration to anyone: Lacy Conlan, who at age 17, was diagnosed with brain cancer. There is also an in-depth exposé of Supreme Court Justice Sandra Day O’Connor. Light-hearted, fun stories provide fashion tips, showcase vacation photos, and getting back into mental shape for school this fall. For the career woman in mind, Chain Reaction has an interview with Allison Schechter, who at 22, has started her own makeup line, Allison Eve.

Chain Reaction is the centerpiece in G9Girl’s mission to build an interactive community around the brand. The eZine is about each young woman sharing her experiences, ideas and goals to inspire other girls to pursue their own ambitions and follow their dreams as they grow into adulthood.

Chain Reaction is also a vehicle to announce the latest G9Girl events, such as scholarship programs and charity doll drives (see page 11 for our first doll drive in NJ), in addition to other community-minded events.

Please have a look at Chain Reaction. You can either read it online or download it in PDF format. If you have a daughter or know some young woman who may enjoy the issue, please pass it along. Who knows, she may want to contribute her own story for the next issue!

Thank you.

BlueSkyJaunte · 08-19-2005, 02:42 PM

dd74 · 08-19-2005, 02:44 PM

Not quite, Blue.

tobster1911 · 08-19-2005, 02:47 PM

Quote:

Originally posted by dd74
Chain Reaction is an innovative online eZine, designed to connect, inform and give a voice to all girls, everywhere. Written by girls for girls, Chain Reaction is edited by Courtney Mc Clellan and designed by Marissa Cataldo with editorial direction provided by its readers. Almost any subject is allowed, and, in fact, encouraged. Chain Reaction – an innovative online e-zine, designed to connect, inform and give a voice to all girls, everywhere. Written by girls for girls, Chain Reaction is edited by Courtney Mc Clellan and designed by Marissa Cataldo with editorial direction provided by its readers. Almost any subject is allowed, and, in fact, encouraged.

Shaun must be paying you by the word......

dd74 · 08-19-2005, 03:19 PM

Yeah - it didn't translate well into the Pelican OT board. I'll have to fix it. ****e!

dd74 · 08-19-2005, 03:21 PM

****e! didn't translate well, either.

island911 · 08-19-2005, 04:07 PM

Blue

okay dd . .. are we supposed to comment? Or should we wait for all the pre-teeners here to comment first?

86 911 · 86 911's Garage

Okay, I'm going to be man enough to comment. Ezine sounds great. I read that tanning article too. Crap, it looks like my skin isn't going to be too healthy later on. The article about the girl with the brain tumor was touching. Looks great Shaun and DD. Good Job!

dhoward · dhoward's Garage

So...You can get brain tumors from tanning?
That explains a lot...

86 911 · 86 911's Garage

No... they were two seperate articles.

dhoward · dhoward's Garage

it was a joke

86 911 · 86 911's Garage

Oh okay. Haha

dd74 · 08-19-2005, 06:05 PM

Quote:

Originally posted by dhoward
it was a joke

Riot!

86 - thanks for the kudos. Yes, they're good articles, particularly considering the age of the girls who wrote them.

Island - yes, I want comments from you guys, just as '86 did. 'Course, as he said, he's man enough...

vash · vash's Garage

hitting the tanning topic is great. way to many young ladies aging before their time. you gonna mention boys? (g rated of course!)

i like it, it has a saturday morning feel to it.

pwd72s · 08-19-2005, 09:01 PM

How "special"...

RoninLB · 08-19-2005, 10:02 PM

I read once that 50% of female reading in the US is those paperback romance novels. There are pros who write much of this stuff.

That said, I would expect your audience is all formula, whatever that is, and success is good management?

dd74 · 08-19-2005, 10:28 PM

Quote:

Originally posted by RoninLB
I read once that 50% of female reading in the US is those paperback romance novels. There are pros who write much of this stuff.

That said, I would expect your audience is all formula, whatever that is, and success is good management?

Courtney Mc Clellan is the managing editor of Chain Reaction, and has to keep tabs on 20 writers throughout the U.S., the Middle East and Europe, so as far as good management goes, she has shown more than an average editor's ability to keep teenaged girls focused on their stories and rewrites. She handles the girls and their stories exactly as would a Metro, National, Foreign editor, etc. within any newspaper or magazine. She is quite impressive for someone who has just graduated from Boston University and been given her first journalism gig.

As for formula, the only formula resides in that girls are the writers - and though the articles are aimed at other girls, it looks like a couple guys on this thread have also found interest in the articles, which is not entirely intriguing. Tanning is fairly much without gender and/or an age segment. The same can be said for brain cancer.

To quote PWD72's brashly astute and overly simplified claim of "special," sans the "rolling eyes," yes, Chain Reaction does have that inkling to it, particularly as these stories are as good as anything that can be read in many daily newspapers.

Dan Mc Intyre · Dan Mc Intyre's Garage

I just read an article stating that this year's incoming college freshman class will be the most wired ever. It goes on to say that young people's social lives are very dependant upon technology to connect with their friends through the internet, texting, cell phones, etc. They make friends online even before spending one night on campus through web sites like thefacebook.com.

I believe this trend continues and more and more young people will be connected through various technologh devices and that they will play even bigger parts in their lives. I think you have a pretty clever marketing scheme with things like the G9 name derived from texting and now a new e-zine. You seem to have the made the advertising thrust in the right direction. It will be interesting to watch as this business venture progresses.

Good luck with it.

Dan