DRTV project
 

I need to find one really new and exciting product for a major DRTV (direct marketing TV)promotion. It must be very unique and innovative and targeted to a large consumer market. I have a major investor anxious to throw in whatever it takes to make the campaign a huge success. I can only use one product now...and it must be a real winner. Any thoughts or ideas?

One of the businesses that i'm a partner in is a DRTV production company.

It's not so much about a new and exciting product. It's really about the right product. Then it's about the offer and the spot itself. You can ruin the right product with the wrong offer or execution.

To really make a campaign payoff you also need a few upsell items. If you can come up with a continuity upsell even better.