Target Replaces Its Clothes with Holograms
 

For those who actully shop at Target...

Target Replaces Its Clothes with Holograms
By Lori Deschene


Target’s upcoming 3-D virtual fashion show is both model- and clothing-free (prompting a Wired blogger to ask a slightly offensive, but nonetheless comical question: can a hologram be anorexic?) The show will take place at NYC’s Grand Central Terminal on November 5th and 6th, repeating every 10 minutes from noon to midnight on the first day, and from 6 a.m. to 7 p.m. on the second. Target also plans to post a video of the show on YouTube, Facebook, and its Web site.

It will be interesting to see how the 3-D show affects consumers’ purchasing decisions. Likely, the futuristic element will have people stopping just to be part of the experience. But novelty only lasts so long; once the hologram fades will consumers really be moved to buy?

During Fashion Week, IBM premiered a multi-sensory facility that also replaces real life with holograms. Mario Boselli, chairman of the chamber of commerce for the Italian fashion industry, commented on the technology and its power to eradicate the physical runway:

“Never say never. That said, while this 3-D room could be useful to the industry as a technical instrument to have simulations for buyers, I don’t think it can be a substitute for the fashion shows.

“The emotions that the fashion shows elicit cannot be substituted. We tried to have more static events during fashion week, rather than the fashion shows and there was so little interest that we stopped trying. People want the fashion shows.”

Just another reminder that even really cool technology can’t replace the human element.

Does this mean that more stupid, anorexic models will have to turn to pornography? Just saying.........;)

QUOTE: "Target’s upcoming 3-D virtual fashion show is... model.......free."
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Anyone else notice how many TV ads are now done with computer generated "actors". No model/cattle calls ...residuals? Curious?



QUOTE:"Does this mean that more stupid, anorexic models..."
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will not be falling down for our amusement?

we can only hope, we can only hope...

Lets hope not... Imagine going to your favorite website and seeing this:

http://forums.pelicanparts.com/uploa...1193842096.gif

You certainly have an interesting taste in porn, Chris... :-P

Where is Z-Man when you need him with that delete button?

Don't worry, I just reported that post, it will be dealt with soon.

Stick it to 'em!