How many saw my add?
 

I am doing an informal poll without looking back to find it how many can honestly say they saw the M&K add in excellence with out me mentioning it? Just doing a bit of home work wanting to know if I should go bigger or stay home?

Excellence still makes magazines?

Ben, advertising is a long process. What you can afford over a long period will always produce better results than bigger, less frequent ads. I don't look at Excellence any more, so you might take that into consideration. Spread your budget over 3 publications rather than a big ad in one.

Me too...no longer read excellence. But then, I've had my final P-car, so I'm probably statistically meaningless.

This begs another question tho...why do people who do have P-cars no longer read Excellence?

Afraid I don't read excellence either so missed it.

I read Excellence monthly. Do not recall seeing your ad, but I usually skip ALL advertising the first time through, and just read the articles, etc.
Because my cars are 30+ years old, most of the stuff being sold in that mag is not of interest to me.
I do go back eventually & scan for products that are applicable to early cars, but I guess I have not done that with the latest issue yet.
Not sure if I am helping you or not..:cool:

Bill,
you nailed it..

Rika

which issue?

Didn't see; it will look tonight.

newest issue. it did not cost much but I figure its worth it even if I turned it into a few sales. the add will change with time to get better but nothing as nice as our hosts . this is my first adventure with marketing at all so who knows I may have it all messed up

can you post a jpg of it?

Pretty sure I did... And thought, "Oh, the guy from pelican" - but in my case it was not necessary, I already knew about you ;-)

I'm with Bill - Read every article, but hardly any of the ads...If I want to buy something; I got to Pelican!!!

Ben, it's "ad" as in advertisement. Not add as in addition. Although I'm sure you'd like it to add up. ;) Companies will spend 5 to 10% of their gross sales on advertising. Some, like Bow Flex and all those heavily marketed products are spending a lot more. Remember Split fire spark plugs? They spent 30% in the first 2 years after an expensive launch. The plugs were $5.95 EACH then. Now, if they still sell them, they are less than half.

You spend for what you want. Big spending gets lots of sales. However, if you're slow right now, don't take this period as typical. No one is selling much, if anything. Necessities are out selling non necessities by a wie margin. You're the latter.

Havent seen an Excellence since the title was "Excellence (formerly Porsche magazine)"

I don't get Excellence, only Panorama...

Ben why don't you do a poll whether or not pelicans read excellence and if not, which porsche mags they read?

And why wouldn't you advertise on this board? Already got a captured audience?

I missed the ad. Excellence is one of the mags that I'll read the good stuff first and then spend more time on it later as apposed to Autoweek that gets one chance and then usually goes in the trash or Pano that sometimes goes straight to the trash. I've only opened the latest issue once so far.

I saw the add but it is way to simple and gets lost in the shuffle. At least put a picture of a muffler in the add something besides just text.

I saw it! I had to look for it, but I saw it.
I am not an expert, but it needs some contrast to draw your eye...

M&K products are in the Pelican catalog. That would be more or less Pelican's responsibility.

if Ben bought banner space at the bottom of every thread that was keyword tagged "muffler" or "exhaust," I think both M&K and Pelican would win. Would just be a keyword search algorithm to dynamically launch the banner that I am sure is already in place.

Yeah.. i think you might as well save your money and do ONE big half page within the magazine in color, rather that have this little thing for the whole year (assuming those are your choices)

I spotted it because the name rang a bell, but it's not visible enough...

I have Dec. 08' and don't see it. The last one I've gotten.

I saw your add

In my european car repair business it is very difficult to tell if certain advertising meant more sales. I usually look at how much we spent for the year and did sales go up or down. I can tell you that in my business referral business far outways advertising, but we offer a local product not one that can be shipped. I think your product probably gets a lot of referral business as well. I think it you have to advertise some but dont spend too much on going big. I spend about 5% of gross sales on advertising.-Chris

didnt see it.

I know it would stick out in my mind after reading all your posts.

I do read the advertisments even though new car stuff bogarts all the advertisement space. I usually see a preponderance of 996/997 TT stuff. The doodes with all the dough I guess.

I will buy a nasty muff from you one day.

I saw it, but only because I was looking for it. As one of the few black and white ads, and one of the smallest, it's easy to miss.

But worse than that, it only has a few words, but a major typo! It says "Manufactures of 321 Stainless exhausts for your Porsche."

It should say "Manufacturers." You should get that fixed ASAP. Typos in an ad are not acceptable and unprofessional. (Pete Stout must not proofread the ads, lol).

Also, I've been around Porsches a few decades, done a ton of work on them, and consider myself fairly knowledgeable, but I have no idea with "321 Stainless" is. My guess is 99% of excellence readers who see your ad have no idea what that is.

I think something like "Manufacturers of Ultra High Quality Full Stainless Steel Porsche Exhausts" would be better.

As I said, I haven't seen the ad, but if this is true, then it does need work. If you're going to run a small ad, get a picture in there with a caption like what "the" suggests.
Or maybe, "13 lbs. of pure sound. Weigh the advantages."

In fact, I like that. Or f course I would, I wrote it. :D

I can't even seem to find my issue. can't wait now to see what this ad is all about.

Just recieved the Feb. 09' issue. Saw it, but no it certainly doesn't stand out. More color and yeah maybe a catching line or two. Your product does deserve better.
And merry Christmas Ben!

They create the ads And I need to have them do better. This was the first one the second one should be better but I want to see if anything comes of it at all. I have a feeling I may be betteroff advertising with rennlist as a key word search etc. Milt I knew it was ad just was thinking how quickly this was going to ADD up LOL!

Good input guys I may copy and paste for them to look at if that alright?