Marketing in China

cbush · 02-02-2011, 04:34 AM

I got this link in an email titled "Chinese Cadillac Commercial"

YouTube - Cadillac V Day in Shanghai

Pretty slick marketing by Cadillac. It is interesting to get a glimpse of what US companies are doing to market their products in China.

If tapping into the Chinese market is important to US growth, I wonder how much more of this is happening?

exc911ence · exc911ence's Garage

GM did sell more cars in China in 2010 than they did in the USA.

GM: Big(ger) in China — Autoblog

kaisen · 02-02-2011, 05:56 AM

In the US you couldn't get that many people to see a Cadillac demonstration if you paid them all $50. Sad, really, that Cadillac enjoys tremendous success in China and GM rewards them with China-only cars and appointments that are better than what we have here.

Great driving, BTW. It was cool to see John Heinricy lap the black CTS-V at the end

Wilywilly · 02-02-2011, 06:16 AM

OSHA would have a field day with this if filmed in the US. Nice precision driving and very impressive.

azasadny · azasadny's Garage

Reminds me of the "Blue Angels" shows...

p911dad · p911dad's Garage

Shades of the old Joie Chitwood Thrill Show. Some of the same stunts.

M.D. Holloway · 02-02-2011, 10:30 AM

China loves GMs and Fords. They also have a taste for Marlboros, KFC and Coke.

cbush · 02-02-2011, 11:23 AM

Quote:

Originally Posted by LubeMaster77

China loves GMs and Fords. They also have a taste for Marlboros, KFC and Coke.

This is all great- but we won't ever balance the trade deficit on that. Interesting to see how GM is working the marketing over there--and hope other US companies are being as agressive. I would like to see a Chinese Marlboro ad

Probably don't use an Anglo cowboy. Oh wait- Google comes through again.

Ha, Ha, that is exactly what I was thinking of! Wonder what the Chinese think of it!