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912E #444
 
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Origin of the Porsche Crest

I lifted this from the recent 'Purely Porsche' Newsletter that I get in my email box every month.

Interesting... does anyone have more to add?

>>>
Porsche's company logo is based on the coat of arms of the Free People's State of Württemberg of the former Weimar Germany, which had Stuttgart as its capital and became part of Baden-Württemberg after the political consolidation of West Germany in 1949.

The centre of the crest shows a black horse rampant, an expression both of forward thrusting power and a derivation of the Stuttgart city seal. Stuttgart, established in 950 as the stud farm of 'stuotgarten', has had horses in its coat of arms in varying designs since the 14th century. The crest has the outer contours of a shield with the word Porsche as the overarching signature.

The crest first appeared (on the steering wheel) in 1952 and on the bonnet from 1955.<<<

Regards
Paul
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912E #444 Former Formula 2000 / Formula Ford piloto.
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Old 08-31-2011, 12:40 PM
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Nice story,

Don't know for sure but I heard it was sketched on a napkin by a salesman who felt Porsche need a badge to improve sales.
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Old 08-31-2011, 12:50 PM
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Dr Porsche and Max Hoffman (first American Importer) met at lunch and sold him on the idea of a crest. It was sketched on a napkin.
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Old 08-31-2011, 01:01 PM
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Hoffman was also an astute marketer. In 1952 while dining in a New York restaurant, Max told Dr. Ferry Porsche all cars of some standing in the world have a crest. "Why not Porsche, too?" he asked. "If all you need is a badge, we can give you one, too!"

Ferry then grabbed a napkin and began to draw the crest for the state of Baden-Würtenberg with its curved stag horns. He added a black prancing horse from Stuttgart's coat of arms and the word PORSCHE across the top and handed it back to Max asking, "How about something like that?" With a bit of refinement and color, the famed Porsche Crest was born and today remains true to Ferry's original sketch more than half a century ago.
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Old 08-31-2011, 01:01 PM
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napkins are apparently great inspirational tools:
the mini was designed on the back of a napkin
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Old 08-31-2011, 01:05 PM
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Well, you guys are both right. A few years back I was at the factory museum and they were out of the English version of the guide book, but were getting more the next day. After making a special trip back the next day, the counter guy remembered me and gave me a free mousepad and napkin replica to go along with my book purchase.

AM

Pics of replica:





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Old 08-31-2011, 01:10 PM
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I have several of those napkins. They are pretty cool.
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Old 08-31-2011, 01:11 PM
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Why did the colour of the hood badge change?
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Old 12-19-2011, 06:45 PM
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Old 12-20-2011, 05:39 AM
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I have heard that the napkin was actually designed on the back of a business card.
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Old 12-20-2011, 05:58 AM
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A very close friend of Erich Strenger told me that Erich (Porsche's graphic artist from 1951-1987) was also heavily involved in the Porsche Crest design. Although he's never received any credit for it.
Old 12-20-2011, 02:01 PM
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That explains why there was no badge on the very first Gmuend Porsches, which, of course, were built in Austria before Porsche moved to Germany. In fact, the older Gmuend Porsche in the museum has a "K" license plate for Kaernten (Carinithia, Austria).
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Old 12-20-2011, 02:13 PM
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Wouldn't be the first Porsche employee that never saw any credit.
Old 12-20-2011, 02:14 PM
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Quote:
Originally Posted by URY914 View Post
I have heard that the napkin was actually designed on the back of a business card.

Noooooooooooooooo.

Back of cigarettes pack, back then there was no such thing as Political Incorrectness
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Old 12-20-2011, 03:03 PM
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