Z-man |
11-28-2012 12:08 PM |
Quote:
Originally Posted by Rick Lee
(Post 7118953)
This is the most important aspect of social media monitoring. Orgs wants to be able to track tonality and sentiment around the issues they monitor. There are a lot of services out there with sophisticated algorithms that look for words they associate with negative, positive or neutral tone. For example, "loss" might be considered negative. But put "weight" in front of it and, in the US anyway, it becomes positive and an term the FDA or Jenny Craig's social media experts would want to pick up.
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I understand that.
So: "#newcayman #awesomeness" has valuable information.
HOWEVER: "#ijustpooped #feelingood" doesn't have much value, unless you are a laxative company, and even then, I doubt there is much useful information there.
Seems twitter users are skewing the metadata by hashmarking everything to death.
But hey - "Everyone's doing it, and it looks so cool -- so I should do it as well!" IE: most people who hashmark everything to death do not understand the implications, which is the whole problem with Social Media.
-Z-man.
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