Porsche advertising strategy

[Scott R]

Frequently I receive copies of Christophus and other related advertising and sales materials from Porsche. This particular brochure calls itself "Select." Anyway "Select" I believe needs to change their marketing approach a bit.

In the two examples below do you notice the products for sale or something else? Heck maybe this is how you sell towels and key chains.

[gacook]

I'd have guessed the first one was trying to sell the watch. It's the most prominent object in the photo.

[plumb4u2]

is this advertising from Porsche or Porsche Design? not the same company

[Shaun @ Tru6]

lifestyle

[Jim Richards]

Originally Posted by Shaun 84 Targa

lifestyle

Exactly

[pwd72s]

Originally Posted by Shaun 84 Targa

lifestyle

So that's what you call it...

[Scott R]

It's called "Select" and below that is "Drivers Selection by Porsche Design." And on the back page it says it's published by Porsche AG. Porsche sends you a lot of stuff in the mail when you buy a new car from them.

[porsche4life]

Pretty standard for clothing catalogs these days... Hell the Moosejaw catalog tells a story every time....

[widgeon13]

Got that a few days ago, quick look and into the trash. Dramatically overpriced!

I actually had to scan to get any prices.

[Zeke]

So, men's shorts and getting shorter? I can't keep up.

[john70t]

First one-"sleeves are too short" "dressage helmet" "what trinkets are they selling"

Second one-"white pants + dirty all season tires" "beach towel with no beach" "better leave before track officials catch them".

[Dantilla]

I found this in the mailbox yesterday. Tossed it to my daughter without opening it, and asked:
"Do you want to see some really overpriced stuff?"
First time the prices are not even listed. Guess they went up again.

No thanks.