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help with survey
My son is in his final marketing class at Georgia State and they have a group project with Acura to help develop a marketing campaign for one of their new sports cars and needs help with this survey. If you would be so kind as to take a minute or two to fill this out. And weird, but the age choices stop at 45!, but if you're over that, just select that one.
https://na01.safelinks.protection.outlook.com/?url=https%3a%2f%2fgsu.qualtrics.com%2fSE%2f%3fSID %3dSV_e8JJWVNNik9VBvn&data=01%7c01%7cahoffritz1%40student.gsu.edu%7cae1a 2e867c004c5dadcc08d3e1c8ae82%7c704d822c358a47849a1 649e20b75f941%7c0&sdata=Lu6c1pzKRvT5VVKyRLobNmx6m40ONDh1%2f0Ii7P89br U%3d
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Marc |
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done
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Mark '83 SC Targa - since 5/5/2001 '06 911 S Aerokit - from 5/2/2016 to 11/14/2018 '11 911 S w/PDK - from 7/2/2021 to ??? |
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Rick 93 968 (My summer car), 05 Cayenne S (My winter car), 79 924 (Wife's summer car), 02 C230k (Wife's winter car), |
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Done.
Some strange options for the questions. Bluetooth as a performance option???
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Done.
I thought the same thing about some of the questions. Maybe you can store different chip maps on your phone in the future?
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Brent The X15 was the only aircraft I flew where I was glad the engine quit. - Milt Thompson. "Don't get so caught up in your right to dissent that you forget your obligation to contribute." Mrs. James to her son Chappie. |
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I almost left all of those blank, but picked sport mode(s)
Weird that it topped out at 45 years old. I am a ragtop guy, and that was not an option either.
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She was the kindest person I ever met |
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Rutager West 1977 911S Targa Chocolate Brown |
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I did that in college too and really enjoyed it. Back then we had to accost unsuspecting students and faculty as they walked from class to class and have them fill out a paper copy of the survey as we watched in order to get enough responses. I think there's a future for this interweb thingy.
Part of the class is learning how to draft the questions. The final grade will reflect how well the questions and options were selected to elicit useful information relevant to the research he is trying to do. Hearing that the questions or responses seemed counterintuitive to the respondent is good feedback for the student.
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MRM 1994 Carrera |
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I chose "mini van" as my idea of a performance vehicle since I'm a 45 y.o. "old fart".
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--------------------------------------------------------------------------- "There is nothing to be learned from the second kick of a mule" - Mark Twain |
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Apparently college kids think anyone over 45 doesn't know what performance is (no, not like that) or perhaps is too old to drive at all. This old mofo completed their survey in spite of this intended or unintended slight.
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When in doubt, use overwhelming force. |
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least common denominator
Join Date: Aug 2001
Location: San Pedro,CA
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Done... now I need to go crank up the model T.
You do realize you probably messed up their survey by by presenting it to a bunch of grumpy old gearheads, right? Or Maybe that is your plan ![]()
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Gary Fisher 29er 2019 Kia Stinger 2.0t gone ![]() 1995 Miata Sold 1984 944 Sold ![]() I am not lost for I know where I am, however where I am is lost. - Winnie the poo. Last edited by scottmandue; 09-22-2016 at 02:24 PM.. |
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The Unsettler
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Done but as noted by others, really odd question and answer pairings.
I was forced to leave a couple of them blank because they were non sensical.
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"I want my two dollars" "Goodbye and thanks for the fish" "Proud Member and Supporter of the YWL" "Brandon Won" |
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Thanks everyone! And believe me, I gave him an earful about the age thing. lol..
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Marc |
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Acura can afford the best market researchers in the world. This is a partnership between a huge company looking for maybe a little insight into the youth market but really training the next generation to excel at an elite institution like GS. It's early in the semester. I'll bet his final survey doesn't look anything like this one.
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MRM 1994 Carrera |
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They did actually! But like MRM stated, it's about learning right now and group collaboration, etc..
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Marc |
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Accura won't like my answers. As far as the "what constitutes a performance vehicle" section, I left 'em all blank. Nothing there said "performance" to me. Not that it matters...a glorified Honda is not on my buy list.
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"Now, to put a water-cooled engine in the rear and to have a radiator in the front, that's not very intelligent." -Ferry Porsche (PANO, Oct. '73) (I, Paul D. have loved this quote since 1973. It will remain as long as I post here.) |
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Quote:
I think this is the same for Acura. Drivers beyond 45 are not in their marketing demographic. It wasn't your son's choice, really. This likely explains why we "elders" don't see things like GPS, Bluetooth, or rear cameras as items related to performance cars.
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L.J. Recovering Porsche-holic Gave up trying to stay clean Stabilized on a Pelican I.V. drip |
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Well, that was one way to feel old. Good luck to your kid, sounds like an interesting project.
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