1960 Porsche and FS Ads

[JeremyD]

I found a Sports Car Illustrated from May 1960

It had a Porsche 1600 and Super 90 road test - pretty funny. 0-60 in only 13 seconds!

Here's a old Porsche Ad - not quite as slick as they make em now!



Here are a few for sales in the back - I doubt any of these are still for sale...



just thought I would share

[Sonic dB]

Funny how people just put their address back then when selling cars...no phone number. No one would think of doing that today.

[bell]

the phone numbers are there i think......they used fewer digits.........they did things differently back then

[JeremyD]

Yeah - no internet - - and that was the phone number 1-5500
exchange in endicott, Cleveland, Ohio!

BTW the Mercedes 300-sl roadster that was cut off was in Oklahoma City - the guy was asking $8,000 firm. 9,000 miles. I wish I would have picked it up at the time - what do 300SL's go for these days?

Oh yeah - I wasn't born yet.

[pwd72s]

Ahhh, to be a High Screwall Junior again. On second thought...

[tmctguer]

and how about the Aston Martin DB-4 for $4,100 and the 250GT ferrari for $6,000 (firm, i might add).

sweet !!!!!

[MarkP]

Yeah, is that Ferrari still available?

[Early_S_Man]

Yes, the Maserati ad gave a phone number of Logan 4-2394 ... BUT, that WAS A SEVEN-DIGIT PHONE NUMBER! 564-2394

In the '50's and early '60's ... dual designations for phone numbers were used. The mnemonic form of the number using Logan 4 as the office prefix was a carryover from the days of manual switchboards [before telephones had dials] ... and the number had to be spoken to an operator, who then manually connected the call with a cord & plug into a field of jacks on the switcboard! It was found to be faster and less error prone for customers to give a word and single digit for the destination switching office 'exchange' code ... which was converted to three digits when the switching offices underwent the 'conversion to dial' ... customer resistancecaused 'dual number' listings on phone books, ads, and on business cards!

[emcon5]

From Car & Driver, April 1965



Tom

[rufie]

I always like to see some ads. Great !

[ChrisL]

The plaque that says 'Do not lower windows at speeds in excess of 120 m.p.h.' makes me laugh. Imagine that on the dash of an MGA. Ha!

Chris.

[Dantilla]

"all it shares with other cars is the road"

That's a great tag line.

[speeder]

Yes, "EN", or 3-6, were the first two digits of that telephone #, but only a couple years earlier they were all 6 digit #s. Maybe 1958, (?), they started to run out of #s, at least here in CA., and added a digit to all #s, and it was the third digit. That way, your prefix, (ENdicott), stayed the same, as well as your 4-digit identifier. At first, they just repeated the second digit for everyone, (922, 466, 822, etc.), that made it easy to remember your "new" #.

It sure is quaint to consider, w/ new area codes popping up constantly now. And people probably raised hell when digit was added, just like now w/ new area codes. (I wasn't quite born yet, couple of years later).

[Early_S_Man]

Denis,

It was a matter of size, both of the 'town' and of the telephone switching exchange ... that dictated whether the exchange designation had a number or not ... largest cities like LA, NY, or Dallas always had multi-unit exchanges [unit being a 10,000 line increment that could be served with four digits ... though all 10,000 numbers were never fully assigned] ... so it wasn't really a matter of 'running' out of codes. A large, multi-unit switching exchange could easily serve 20 - 40,000 customers ... above that cable routing became inefficient if customers are spread over a large geographic area. Exceptions are highly dense areas like Manhattan ... Ma Bell serves up to 100,000 subscriber lines out of some of its' exchanges in NYC ... highly vulnerable to fire damage, though, as one crisis involving a fire started in a cable vault proved in the late '70's!