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motion's Avatar
 
Join Date: Apr 2000
Location: Mid-life crisis, could be anywhere
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Uhhhh... yeah, right.

Sorry, but I'm not buying into the tires rolling up the ramp. That's just way too obvious. I'm sure there are lots of other things, too, but I don't have the time to watch this rather incredible video over and over.

-------------------

It is very important that you understand: There are no computer graphics or
digital tricks in the film. Everything you see really happened in real time
exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions. The film cost six million dollars and
took three months to complete including a full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of us
in clover for a lifetime. However, it is fast becoming the most downloaded
advertisement in Internet history.

Honda executives figure the ad will soon pay for itself simply in "free"
viewings (Honda isn't paying a dime to have you watch this
commercial!)._ When the ad was pitched to senior executives, they signed
off on it immediately without any hesitation -- including the costs. There
are six and only six hand-made Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for real.

Oh. And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing their
thing automatically as soon as they become wet.

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Old 06-26-2003, 07:27 AM
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The tires are weighted. I believe that whole thing to be a real "Rube Goldberg" setup. Used to see smaller versions of them all the time on Ditch Day at Caltech.
Old 06-26-2003, 07:32 AM
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The story is that the wheels were heavily weighted. It is a great advert but the back slaping those ad execs are giving each other is way ott. I even gat a free dvd of the making of the advert in a UK mag
Old 06-26-2003, 07:33 AM
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Here is a link telling how the commercial was made.
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Old 06-26-2003, 08:06 AM
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Amazing what you can do with 6 mill.

I don't get the 6 hand-made cars. Why are there 6 hand-made examples? Prototypes?
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Old 06-26-2003, 08:37 AM
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Sorry, but I'm not buying a Honda.

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Old 06-26-2003, 09:46 AM
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