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Porsche Wins "Imageprofile 2004"
An annual award in Germany for Manager Magazin determined by 2500 CEO's and top managers and based upon 16 different criteria. The award covers all German businesses, not just the auto industry. This is the 3rd time Porsche has won the award - they were up 18 points over last year.
1. Porsche (+18) 2. BMW (+6) 3. Audi (+4) 4. DaimlerChrysler (+9) 5. Coca-Cola (-3) 6. Nokia (+2) 7. Miele (+22) 8. Sony (+5) 9. Aldi (+19) 10. Siemens (-1) 11. Volkswagen (-30) The most important criteria was "Customer Orientation" followed by "Product Quality", "Management Quality", "Image", "Innovative Power", "Price/Performance Ratio", etc. |
Does this translate to "P.T. Barnum was right" ?
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:p Best, Kurt |
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