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Porsche tells U.S.: No more rebates

Boxster giveback was the company's first in a decade

http://www.autonews.com/article.cms?articleId=40525

By Julie Cantwell

Automotive News / August 26, 2002





LEIPZIG, Germany - Boxster rebates to Porsche Club of America

members aren't sitting too well with Porsche AG CEO Wendelin

Wiedeking.



"We were surprised; it won't happen again," he said.



In June, Porsche Cars North America Inc. began offering a $500

rebate to the club's 52,000 members on a new 2001 or 2002 Boxster

base model or $1,000 for the 2001 or 2002 Boxster S.



As of Aug. 16, 54 members had taken advantage of the deal.



But Wiedeking says discounts could tarnish the brand. "I didn't

know," about the rebates, Wiedeking said at the press

introduction of the Cayenne sport wagon here last week.



Then turning to Fred Schwab, president of Porsche Cars North

America, he said in German something to the effect of "Isn't that

correct, Mr. Schwab?" to which Schwab replied, "Yes."



Schwab said he didn't seek corporate approval for the rebate,

which runs through Dec. 31, because "it's nothing," he said.

"It's $500. It doesn't count as an incentive because it's only

for the Porsche Club."



But Wiedeking disagreed.



"We will reduce production before starting discounts," he said.



The Boxster rebate is Porsche's first in a decade, but the

company has offered lease incentives.

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"I KNOW NOTHING... NNNNOTHING!"