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Luccia at Pelican Parts 10-28-2019 04:09 PM

Volvo Polestar Electric Car - Here's what's next from Volvo
Polestar CEO, Thomas Ingenlath stated he's aiming to hit big sales targets with 100k annually ďin some years aheadĒ. Read more of what he had to say below.


We want to be ambitious but not naive and we canít do everything from a standing start. In the first year (of the Polestar 2) we wonít get anywhere near 50,000 but in its lifespan we want to crack the 50,000 unit number (per year) at some point.

We are going into the three big markets of China, Europe and the U.S. almost simultaneously next year. We will have retail places in big towns like Los Angeles and San Francisco, with a strong focus on the West Coast and expand from there

The Oslo Space combines the brand value of innovative design, technology and consumer focused high street location for a seamless customer journey.

The roll-out plan includes 6 European countries in the first wave. There will be Norway, Germany, Sweden, Belgium, U.K. and the Netherlands, then the U.S. and Canada and obviously China. These are the international markets for the first wave in 2020.

We are very convinced the competition is not all that well established yet. Next year with the Polestar 2 we will have the only product in terms of size and price to compete with the Tesla Model 3. So far itís a very unique proposition. Teslaís experience in Europe shows there are many customers absolutely willing and ready to go for the electric vehicle experience. We will take on premium cars with big internal combustion engines too.

We are independent of Volvo. No Volvo showrooms are involved, but we will do this together with well established Volvo dealers who can guarantee that service is provided. This retail concept in Oslo hasnít been seen before. We are next to fashion stores in the heart of the city, and you wonít meet the typical car dealer trying to talk you into buying a car, which you will do with an online device.
Source here

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