Reveal: Ferrari LUCE...

[Wayne 962]

All I can say is, this seems like a mistake. Same feeling I had when I saw the CyberTruck for the first time.

https://www.ferrari.com/en-EN/auto/ferrari-luce



-Wayne

[herr_oberst]

My first thought when I saw the Jony Ive designed interior a few weeks ago was "this is fantastic design! I'm so happy that Jony is still doing great work after leaving Apple."

The ennui I feel after looking at the finished product can't be described in words.

[Porsche]

Makes me even happier with my Taycan lol.

[KNS]

I think we have to accept the fact, like many of the makes that we envied in the past, cars the Ferrari 250 GT, 51BB or 355 are history. While there have been a few Ferraris that have been appealing in design, Ferrari is producing cars for a new era. The past is the past.

I'm sure many of their cars appeal to a younger generation but I don't even pay attention to what comes out of Maranello anymore.

[sc_rufctr]

Great design with some flare but it's basically an EV sedan and it will be way more expensive than a comparable Tesla.

Is it a mistake? I don't think so. There's definitely a market for this car.

[osidak]

yuck

[Dixie]

Originally Posted by Wayne 962

All I can say is, this seems like a mistake.

I'm hoping you'll elaborate why? What you think they should be making?

I don't have to like it to believe it's the most viable path forward Ferrari has. We live in an era where Government regulations have more influence over what's produced than customer demand, and what influence customers are exerting, is shifting.

[unclebilly]

Why does that back of my throat taste like vomit?

��

[sc_rufctr]

Originally Posted by Dixie

...

I would drive this EVERY DAY!

[GH85Carrera]

That looks horrid.

[onewhippedpuppy]

Not only an EV sedan, but an ugly one at that. EVs give designers more flexibility because they don’t have to design around an engine, there are some legitimately nice looking EVs out there like the Model S, Taycan, Audi RS, and the Lucid Air. This thing is just fugly and generic looking, nothing about it says Ferrari nor does it have any flair.

[LEAKYSEALS951]

That would make a great Waymo for Abu Dhabi.

[berettafan]

How can Ferrari, Porsche etc remain worth their prices with electrics? Performance is as easy as clicking the 'buy' button next to an electric motor and battery. Then you just put whatever shell around it and bam, yet another overpriced golf cart.

Seems to me the rug has been pulled out from under all of the premium brands with ev's. And what are the premium brands worst at? Electronics.

Seems the perfect storm.

[Zeke]

I'd like the see the car underneath the blue over-body skin. Which gives me an idea: they design and make several "skins" to choose from. The interior features are coming to us instead of going away. Big move there.

I'm surprised with the prototype shown in baby blue with dirty tires. It's like they are saying if you in any way like this, you're gonna love the next one. They are teasing you to improve (buy) the Ferrari. Having a choice of skins would just enhance that want.

[Paul T]

I think it’s a mistake as well. Personally, I don’t like the design, inside or out. I just don’t think there is demand for EV vehicles in the ultra-lux space. The Rolls Spectre (which I think is beautiful) is not selling at all, and you can get them for 6 figure discounts. I talked to a dealer while at a car show and he told me if the Spectre had a gas engine he wouldn’t be able to keep them in stock - as is, he can’t move them.

[Crowbob]

I think consumer ICE cars are going the way ICE lawnmowers have especially once they ramp up building nukular energy plants.

I do think it’s inevitable at this point.

[Paul T]

Originally Posted by Crowbob

I think consumer ICE cars are going the way ICE lawnmowers have especially once they ramp up building nukular energy plants.

I do think it’s inevitable at this point.

Are electric mowers that popular? I walk 6-7 miles a day and walk past countless landscapers, they are literally on every block, and I’ve yet to see one in use by professional landscapers. I’ve seen some rechargeable blowers with the backpack size battery, but never a mower.

[Dansvan]

There’s a reason their marketing promo wouldn’t let you get a clear look at the overall appearance until the very end. If they had, you’d click away immediately

[Paul T]

The more I look at this car, the more I dislike it….just wow. I think this will end up being a colossal failure for Ferrari.

[Alan A]

Originally Posted by berettafan

How can Ferrari, Porsche etc remain worth their prices with electrics? Performance is as easy as clicking the 'buy' button next to an electric motor and battery. Then you just put whatever shell around it and bam, yet another overpriced golf cart.

Seems to me the rug has been pulled out from under all of the premium brands with ev's. And what are the premium brands worst at? Electronics.

Seems the perfect storm.

You buy a Ferrari for either the badge or the driving experience (or both - well duh).

A decent driving car is now a commodity. White goods. An appliance.
The vast majority of people don't care about driving any more - it's a necessary evil rather than something done for pleasure.

If my $100k Chinese toaster performs better and looks better than my $500k Italian blender then I'm left buying it for the badge. Which means as soon as times get tough the company making the $500k appliance is going to go broke. Again. Because the number of people that care about the badge are diminishing rapidly and there's nothing unique about a toaster.