Dunlop bridge at LeMans is no more.

[herr_oberst]

"This follows Goodyear's January 2025 announcement of the $701million sale of its Dunlop brand to Japanese brand Sumitomo Rubber Industries. What once seemed improbable - removing Dunlop from one of motorsport's most iconic landmarks - suddenly became inevitable."

http://www.the-race.com/endurance/iconic-dunlop-bridge-le-mans-branding-to-disappear/

[wdfifteen]

That is sad. Another icon gone.

[Noah930]

...to be replaced by the Sumitomo Bridge. It's all corporate branding these days. But it would be sad to start changing names of corners of the track (Porsche Curves, Ford Chicane), as that seems to remove some of the history of the circuit. Still, the hairpin at Monaco has been called Station, Loews, and now Fairmont, depending on what building was there at the time.

[Captain Ahab Jr]

RIP Dunlop Bridge

[wdfifteen]

Originally Posted by Noah930

It's all corporate branding these days.

Yes, and it’s tiring. I’m surprised there isn’t more backlash against it. Does all the corporate branding help a company make better products or sell more stuff?