|
|
|
|
| Author |
|
|
Registered User
Join Date: Jul 2003
Posts: 4,247
|
Help me choose a new name for on-line bookstore!
As some of you know, I operate an on-line bookstore part time called veryfinebooks.com .
I'm starting to hate this name for several reasons. It's too long for a dot com, it's too generic sounding, and it breaks several immutable laws of branding! I've also received a "cease and desist" notification from the Kraft cheese people. "Veryfine" juice anyone?  so all you marketing wizards, any good ideas for a brand new name? Most of our book are signed high end collectibles, from Easton Press with a large Stephen King section. I've been toying around with the word "epigraphy" lately, which means " the study of inscriptions", trying to create a new word, like "epigrafis" or "epigraf". Any and all ideas very welcome. a new name is in our future but for now it's a struggle to come up with one. Thank you. Last edited by on-ramp; 10-15-2005 at 07:02 PM.. |
||
10-15-2005, 06:59 PM
|
|
|
Banned
Join Date: Aug 2005
Location: On a boat in the Great NW
Posts: 6,145
|
thestudy.net
consummate.? consummatescholar.? bibliography.? bibliophile.? bibliotech.? sometimepoet.? uncommonlibrary.? tobeornottobe.com postulate.? Last edited by Mulhollanddose; 10-15-2005 at 07:24 PM.. |
||
|
10-15-2005, 07:15 PM
|
|
|
Registered
Join Date: Jan 2002
Location: Hollister, CA,
Posts: 106
|
ledgerdomain
The Bookworm The Good Book speakingvolumes epic register epicproportions permanent record publicate A fine index Scriptures SubScript wordup!  Book'em! Subliminal Messages Illuminary Let us know what you go with. Scott
__________________
88 Carrera |
||
|
10-15-2005, 10:32 PM
|
|
|
Registered
Join Date: Mar 2004
Location: Summerville, SC
Posts: 2,057
|
Re: Help me choose a new name for on-line bookstore!
Quote:
I think your current name is fine. It's easy to remember; I can remember it after only one read. It's only thirteen letters (that's not long) and communicates a good deal about your business. I don't know what "several immutable laws of branding" you think you are breaking with it; can you explain what you mean by that comment? If, as you say, most of your books are "signed high end collectibles" I think the name fits very well. Additionally, if you change the name of an established business, you run some risk of confusing and losing customers. If your sales are fine, I wouldn't mess with the name. |
||
|
10-15-2005, 10:53 PM
|
|
|
Registered
Join Date: Jan 2002
Location: Hollister, CA,
Posts: 106
|
A few more. This is fun
Superscripture PaperLions articles of Incorporation Medium-Rare CoverLetters DogEars TomesOfEndearment Scott
__________________
88 Carrera |
||
|
10-15-2005, 10:57 PM
|
|
|
Registered
|
onrampbooks
finebooks onrampfinebooks
__________________
74 Targa 3.0, 89 Carrera, 04 Cayenne Turbo http://www.pelicanparts.com/gallery/fintstone/ "The problem with socialism is that you eventually run out of other people's money" Some are born free. Some have freedom thrust upon them. Others simply surrender |
||
|
10-16-2005, 12:06 AM
|
|
|
|
durn for'ner
Join Date: Feb 2005
Location: South of Sweden
Posts: 17,090
|
booksexclusive
readersfinest readersselect bookselect Duh, I no good at this..  Good luck !
__________________
Markus Resident Fluffer Carrera '85 |
||
|
10-16-2005, 07:22 AM
|
|
|
Registered
Join Date: Sep 2002
Posts: 3,580
|
How about "lol-dork-books.com"?
Just ribbing ya. 
__________________
993 |
||
|
10-16-2005, 08:15 AM
|
|
|
Registered
Join Date: Sep 2002
Posts: 3,580
|
Actually I like your epigraf.com. Unique, short, and memorable.
__________________
993 Last edited by cowtown; 10-16-2005 at 08:33 AM.. |
||
|
10-16-2005, 08:16 AM
|
|
|
Registered
Join Date: Jan 2002
Location: Hollister, CA,
Posts: 106
|
From what I've read about marketing, start with the insight, not the idea. What makes your business different, or distinguishes it from others? Use that as inspiration and the ideas will come from that.
Scott
__________________
88 Carrera |
||
|
10-16-2005, 08:30 AM
|
|
|
Registered
Join Date: Nov 2000
Location: AZ
Posts: 8,414
|
wormfood.com
booknook.com betterthanamazon.com
|
||
|
10-16-2005, 09:35 AM
|
|
|
Registered
Join Date: Feb 2005
Location: Long Beach, CA
Posts: 171
|
I like Scott's ideas...Book'em! and also "DogEared"
Catchy and clever! Lisa
|
||
|
10-16-2005, 10:18 AM
|
|
|
|
A Man of Wealth and Taste
Join Date: Dec 2002
Location: Out there somewhere beyond the doors of perception
Posts: 51,063
|
the MUSTY OLD BOOK
NAW that sucks
__________________
Copyright "Some Observer" |
||
|
10-16-2005, 11:36 AM
|
|
|
Somewhere in the Midwest
Join Date: Oct 2001
Location: In the barn!
Posts: 12,499
|
|||
|
10-16-2005, 11:48 AM
|
|
|
B58/732
Join Date: Feb 2000
Location: Hot as Hell, AZ
Posts: 12,313
|
Caveat Lector
__________________
ΜΟΛΩΝ ΛΑΒΕ I don't always talk to vegetarians--but when I do, it's with a mouthful of bacon. |
||
|
10-16-2005, 11:58 AM
|
|
|
Registered
|
__________________
2018 VW Golf R 5 door + 1991 Mazda MX5 Eunos + 2010 MX5 folding hard top. Nikon D810 SLR and a gazillion lenses. Lumix LX3 and Canon SX720HS (40 x zoom) , Leica DLUX 109 (really a Panasonic) |
||
|
10-16-2005, 01:40 PM
|
|
|
Registered
|
[url]www.Page-Turner.com
__________________
2018 VW Golf R 5 door + 1991 Mazda MX5 Eunos + 2010 MX5 folding hard top. Nikon D810 SLR and a gazillion lenses. Lumix LX3 and Canon SX720HS (40 x zoom) , Leica DLUX 109 (really a Panasonic) Last edited by StevoRocket; 10-16-2005 at 01:51 PM.. |
||
|
10-16-2005, 01:48 PM
|
|
|
Registered User
Join Date: Jul 2003
Posts: 4,247
|
when you think of branding, you think of a proper noun used effectively associate with something else. Like "Xerox", "Macy's", "Staples", "Volvo", "Subway".
These are all made up proper nouns that stand for something in the consumers mind. ie. "Volvo" for safety, "Staples", for office superstore. veryfinebooks is just too long, has an adjective and an adverb in there(?). i dont like it. I need something different, a proper noun that people can associate with Very Fine Books!....similar to when you think of "Rolex", you think of quality watches, or "Miller", good beer!, "Volvo" reliable safe cars.... the name also breaks the "law of the generic". the name itself sounds generic, like "fine books" or if you names your beer company "very good beer", same to naming your tire company "High Perfomance Tires". of your sub shop, "Best Tasting Subs"..instead of "Subway". am I making any sense? |
||
|
10-23-2005, 03:54 PM
|
|
|
Registered
|
Ramp's Books
__________________
1983 944 - Sable Brown Metallic / Saratoga / LSD : IceShark Light Kit |
||
|
10-23-2005, 04:17 PM
|
|
|
Registered
Join Date: Jan 2002
Location: Hollister, CA,
Posts: 106
|
Here is an article in Fortune that discusses branding.
http://www.fortune.com/fortune/articles/0,15114,1119285,00.html Scott
__________________
88 Carrera |
||
|
10-24-2005, 09:41 AM
|
|
1974 Porsche 911 3.0
Yellow 911
Golf R
1983 Porsche 944 2.5 NA
