Vintage Porsche destroyed...

[A930Rocket]

Looked like a decent car. Perhaps they were going for the shock value?

Maybe someone can embed the video link. I'm on my phone.

Rag and Bone destroy a vintage Porsche in ad campaign with Gabriella Wilde | Daily Mail Online




The directors wanted the campaign to be edgy, different, and “unexpected.” So what they did was find a stunning black 1979 Porsche 911SC — a car that’s value is beginning to soar — and drop a massive chunk of concrete on it, destroying the machine in the name of chic fashion.

“The campaign concept speaks of the contradictions New York is rife with, and exactly what makes it such a cool city,“ said Rag & Bone’s Marcus Wainwright. "The unexpected is something we also relate to as a brand and try to inject into all we do, from our collections to imagery.”


In English this is translated to, “we crushed the car because it will garner attention.” Only the attention it has garnered is not favorable.

Classic Porsche Crushed For Fashion Ad, Igniting Uproar
As of writing this, the video has amassed 37,064 views. Of that, 36 people like the film (presumably Rag & Bone employees and the odd hater of all things air-cooled) and 4,502 people dislike it. And yet dislike seems too mild of a word: The comment section is filled with more curse words than a scene from “Jay and Silent Bob.” Here are some of the nicer comments:

“How did they ended up thinking this was a good idea, what a waste, use CGI instead.”

“You destroyed a part of automotive history to promote your clothes? May your brand face the same destiny for that.”

“I wanna see a 911 doing burnout on top of a pile of Rag & Bone clothes and burning the whole pile.”

“Use PRIUS next time!”

And finally…

“Reported for hateful and abusive content and terrorism.”

The level of anger is growing, too, filling internet forums across the globe. Why? Because a 1979 Porsche 911 is a defining model, and to a car enthusiast, some are considering it as heinous as what that dentist did to Cecil the lion. That’s possibly a bit extreme, but the message is received — people frickin’ love old 911s.

In Rag & Bone’s defense, it says the 911SC used was just a shell, saved from destruction at a scrap yard. However an appreciating asset such as this is unlikely to be scrapped unless it was in appalling condition, and given the pristine looks of this one, commenters are not entirely convinced.

1979 911 Turbos can be seen today in the classifieds for over $140,000. A good 911SC, however, won’t fetch near that price, but as every day passes, it’s value is rising. But the value is not what has car lovers’ undies in a bunch; it’s the sentiment, and the fact that vintage machines such as this should be preserved like Stonehenge or an Egyptian pyramid.

[rusnak]

What a bunch of douchebags.

[speeder]

Dibs on the wheels.

[Evans, Marv]

You have to realize there are people everywhere who don't know squat about cars & couldn't care less what short of car it is/was. They are probably the part of the young generation who don't even know how to drive, so they probably have no mental connection to a car like that. To them it's just a pile of metal with four wheels. Different strokes, you know.

[tabs]

Well they will find out when this qtr's sales are in.

[wildthing]

I didn't even know the Rag and Bone brand, and now I do. I guess that's what advertising is for.

[DanielDudley]

It might appeal to a younger age group. It certainly looked like it was filmed by a 9 YO.

[sc_rufctr]

looking at the video and photos I'd sugest that was an empty shell... (ride height etc) Probably selected because of rust issues.
The paint looked Ok but that could have been a cheap quickie.

In other words like the car Clarkson destroyed no great loss.

[GH85Carrera]

As long as they used their own money and no tax dollars and certainly none of my money, who cares? They own the car, they can do with it as they please. Cars have no "rights" and I have seen more than a few old 911s destroyed by some owner with a vision that is warped.

I saw a 1972 911 here in the city that the owner did a crappy job of sticking on cheap 993 look fiberglass body kit. He even updated that look to fit his vision so it has a huge rear wing and he stuck a Turbo badge on it. The paint is one step above rattle can grade.

It is just a car, and all it did was make my car a little more rare.

[dad911]

Should be thanking them, makes the remaining ones more valuable....

I'm sure most of us thought this commercial was funny.... what's the difference?

[widebody911]

That was a Targa; nobody is going to miss it

Originally Posted by dad911

I'm sure most of us thought this commercial was funny.... what's the difference?

[Steve Carlton]

It's still worth a ton of money...

[onewhippedpuppy]

Originally Posted by A930Rocket

“The campaign concept speaks of the contradictions New York is rife with, and exactly what makes it such a cool city,“ said Rag & Bone’s Marcus Wainwright. "The unexpected is something we also relate to as a brand and try to inject into all we do, from our collections to imagery.”

LOL at trying to make some steampunk hipster looking crappy clothes into something deep.

[enzo1]

[911SauCy]

aaanndd the more they crunch the more ours are worth...

Fine...It does kinda get me in the car guy feels. Mostly because I despise the "fashion" industry and everything that is "fashion"...and industry to quench the thirst of those who can't figure out who they are on their own.

[scottmandue]

Reminds me of the Jesse James show where they take a car and make it into something it is not... they made a 944 into a golf ball collector... of course they replaced the windows with heavy screen... and of course they took a hammer to the windows. Not only did the morons cover the inside of the car with shards of glass, they could have sold the glass for $$$.

[widgeon13]

Sad!

[aschen]

well they sure did get a lot of publicity for smashing an sc shell worth prob about the same as a nice camry.

Is it Rag and Bone because it is for anorexic women? Never heard of them. That girl has a pretty face but she needs to eat about 120 cheeseburgers, and i aint no chubbychaser

[Steve Carlton]