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I work for a company who manufactures a product under several names... same product, but for different retailers and OEM customers. I highly doubt the 'BMW' plug is anything different than the standard Bosch line, it's just that batch was made as an OEM product for BMW. Interesting though... why would they waste time getting even the spark-plug labeled for them. Other than because the bottom line always has a dollar sign by it ...$$$$
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