We've got the 'beach town' look going on here...cargo shorts, T-shirt (preferably from some local surf shop) and flip-flops. This outfit seems to work for the winter rainy season too, although a flannel shirt w/a down vest may be added if it gets a bit too chilly. Very few seem to like wearing rain gear in the wet weather either...surprising how many people I see walking around in a downpour wearing just a T-shirt, shorts, and flip-flops
Younger women are into short-shorts and yoga pants, usually with some kind of tight-fitting top. Going bra-less is fortunately still alive & well around here too.
Patagonia and
North Face gear for both men & women is very popular.
We've also got a bit of the 'vintage hippie' thing happening as well. I still see a fair number of older dudes sporting ponytails, ratty jeans and tie-dye T-shirts.