[wdfifteen]

I hope it is just a fad, as in something everyone else does it so some weak-minded, creativity challenged people feel like they have to do it too.
What I'm talking about is the practice of describing the history of a model of car before bothering to describe the actual car for sale.
Ads for Speedster replicas go on and on about the history of the Porsche Speedster, "Max Hoffman, blah, blah, blah..." Before they finally get down to the facts.
"But we're not selling one of those. We're selling a replica!"

I was looking at an ad for a 1918 Model T. We all grew up in the 20th Century and we all know what a Model T is, right? The seller assumes you arrived from Mars yesterday with loads of cash to spend:
"The Ford Model T (colloquially known as the Tin Lizzie, Leaping Lena, jitney or flivver) is an automobile produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile ....."

Who the hell is going to shell out $18,000 for a car they never heard of and need a car salesman to school them on what it is? I tend not to take car ads like this seriously. If you're looking at an ad for a Model T, you know what the hell it is. If you're looking at an ad for a Porsche Speedster, you know what the hell it is.