Ah yes, the neo-cons. Not a secret that he was speaking specifically about this group:
http://www.newamericancentury.org/index.html
Yes, organized and founded back in 1997, the plan has been a long time in the works. Regime change in Iraq was on the calendar long ago, and those of you who still believe that that this is in any way related to the "war on terror" are in serious denial. This was going to happen regardless of 9/11, in fact 9/11 probably just slowed it down. Click the statement of priciples link from the homepage above to see who signed on back in '97, and where they are today.
Why should this matter to anyone? Because we have been mislead all along about the true motivation for this war, and more innocent people are dying every day. As Zinni said, it's not a secret. These people had their agenda prior to 2000, and GWB by way of Cheney was the catalyst they needed.
A war of choice indeed.