Oh God, Wayne; don't fall for that "different name/tech name" ID complaint BS.
The only reason people get jazzed about some moronic Hi-Per name like EUROThud TekFarts is the thought of emblazing their windshield, limo-tinted side and back windows, and diagonal ¾ of their front left fender with it! Bunch of sophomoric, mind-numbing Honda-think.
Pelican is like IZOD, Polo, and Apple; not quite what you thought would be relative to the product, but an icon all its own. When are you offering Pelican Parts decals, T-shirts, Polo shirts, and coffee cups? And this "Vertex" site? What a dump; took me FOREVER to "easily" (?) negotiate it. And a 914 presence? Excuse me; but, like, WHERE?
My wallet isn't on a holster, either; but to assume that "the lower price of their item" is the bottom-line, without taking into account the porking you get elsewhere (shipping/handling/charge fees/phone sex) is just plain poor consumer savvy. And all the crying about "free" this and "free" that; for those of us STILL not living at home, I'm "expecting" good-to-excellent service & support as the main lure. Keep your shiny key fobs and trinkets.
excellence magazine is celebrating an anniversary of some sort (can't remember what it was), but the founder had an excellent article about their beginnings. When you read it, you'll know why I feel you're heading down the right, non-sellout direction.
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