I have Joe Montana's autograph on an old 49ers card...
That's about all I have. I don't think a seminar is going to get half of the lazyasses to get motivated for more than a day or two.
Think about the audience that they're trying to attract... people who aren't motivated and feel like they need to go to a seminar to fix it. OR their employer thinks it'll help company morale. Either way, the people probably don't want to go... they aren't motivated to go in the first place... if they were, they wouldn't need to go