I worked on a raffle for my daughter's school. It was a lot of work. We didn't sell enough tickets so we did the cash split instead of giving away a car. Most of our tickets were sold by parents. We used an web site
www.dreamcarraffles.com to advertise. We weren't able to determine how many tickets they sold, but they did sell the winning ticket.
After all expenses and prizes we had a net profit of about $15,000. We decided that we would not repeat the raffle next year as we felt most of our parents had already tapped their sources for sales and would not get repeat buyers. Our outside sales efforts (local paper, posters, local direct mail) did not generate enough sales - it was the parents who carried us.