[wswartzwel]

The arrow on the side wall is the one you use for front tire rotation.


I have seen this on other brands as well.. Side wall arrow pointing the same on the rear as tread arrow, and opposite on the front. Not sure what the arrow in the tread means. I think it has something to do with the directional forces applied to the tire, and the tread splices in manufacturing.... The front and rear tire forces would be opposite, since the rear tire mostly pushes the bike, while the front has its greatest forces slowing the bike when on the brakes..
Would love to know why they do it, as it can be confusing... Again you use the arrows on the sidewall of the tire for rotational direction.