Sriracha isn't killer hot but it has a strong but mellow kick. Make sure you shake it up good.
I really like it because it actually has a flavor other than vinegar. It is almost tomatoey, but not sweet. I got hooked on it at a local terriyaki bowl place that served it.
It's on my eggs in the morning, sandwiches during the day, and dinner at night. I even keep a bottle in the fridge at work.
I like it in my bbq marinade and put it in hamburger meat, most of the hotness cooks out but the good flavor stays. Kicks up burgers and meatloafs
Works good on pork ribs too.