[pwd72s]

You DID ask for an opinion, right? Call me a 58 years of experience "old fart"...one who recently spent quite a bit getting a new furnace/air conditioning/electrostatic cleaner blah-blah...I looked at the card, and thought "What in the HELL Is an HVACR?" Call me ignorant, one who can't understand all the words today made of capital letters....but I'm also in the age group of your target market..."old farts" who can afford this stuff and who LIKE clean air in their homes. I mean, I've probably, most likely, already bought "HVACR" from one manufacturer or another, and I don't even know what the hell it is!