If you think the book is actually good, then try to get an agent first. If you think the book is amateurish and not really a serious effort, only then should you self publish.
I'm currently trying to find agents for both a fiction and a non-fiction book. I've made some progress and learned a lot so far. PM me if you want to discuss tactics. There's a lot to consider.
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Charlie
1966 912 Polo Red
1950 VW Bug
1983 VW Westfalia; 1989 VW Syncro Tristar Doka
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