Try ordering a drink at an airport... ask me how I know
Booze has got crazy stupid expensive... all this designer label crap... vodka... VODKA! The booze for people who don't want to taste the booze.
And don't get me started on $50>$100 Tequila, when I was in my 20's it was the cheap go to booze... run across the boarder and get a
case for less than $20.
But as they say "whatever the market will bear"