Yeah, I remember that pretty well too...my best friend's dad while I was in High School was the sales manager at our local Chevy store. The new models were shipped covered, I recall going down with them late at night to take the wrappings off the new models...especially of interest was the '63 Stingray Coupe in red...
I'd tell you how I reacted, but it would be mui embarrassing! LOL
Cheers! Bill