From the info DOn dug up, this sounds like a wine made to hook a new drinker - nothing wrong with that. But I wouldn't exactly buy a ton of it as your tastes may change later on.
Don, what is the requirement in Calif. for Pinot content to be labelled as that? IIRC, it is ~~75% for cabernet.
also, why aren't you a a pinot snob? shouldn't you aspire to that?