Or to spell it out:
"In almost the blink of a show-business eye she’s managed to completely erase the image of Miley as Hannah Montana and become Miley the adult pop singer. This just goes to show that you can change public perception and do it fast with the right guidance and
PR campaign. Take notice that nowhere so far have I mentioned her talent. Decide for yourself whether what she offers speaks to you (or your kids). For that matter, take talent completely out of the picture. What we’re talking about here is more a case study on how to change public opinion quickly in three simple steps.
1. Bury the old image and perception. Don’t acknowledge the past because from this point forward it’s dead.
2. Appear in the most public situation possible, then wear the new perception like a comfortable overcoat, only outrageously so. Make people gasp. Make them talk, tweet and share.
3. Begin a barrage media campaign on multiple formats completely in the new perception. Be prepared to act upon every situation presented, and then execute robustly.
That, my friends, is how to recreate your image overnight. The brilliance of Miley Cyrus is that she was willing to do it with vigor."
Forbes
Ian