Quote:
Originally Posted by stomachmonkey
Pretty much.
I was once a partner in an infomercial company. (I got out because I have morals)
People used to ask "I see that ______ infomercial all the time, does anyone really buy that stuff"
My answer was "yes they do. The more you see the commercial the more people that are buying it"
Meaning an infomercial campaign is self funded. We use a metric called MER, media efficiency ratio. An MER of 1.5 is considered successful. For every $1 you spend on media it generates $1.50 in revenue. You get a 2.0 MER and you are one happy mofo.
The unsuccessful products you rarely or never see. We toss as little as $10k at it for a two week test run and if they don't generate a 1.5 MER we pull the plug.
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Please elaborate on your morality comment. Your description seems like a pretty basic business decision, nothing moral about it. Is it a question of making false claims to boost the MER? Is the industry just perceived as smarmy? Not trying to be smart-ass, just want to understand.