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Quote de stomachmonkey
Because you can't get the transaction rate from CC providers that would make it break even much less profitable. You could not make it work at even 3%.
Like gas stations it's a volume business, the margins are pennies so you need to do volume.
Yeah, I get that. We pay 2.9% for nano business, some of my stores pay 2.1% for micro business. My sense is you could get to 1.5% at 10% of Paypal's current volume.
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But you'd still need world class web security and the long history paypal has to be competitive. I'd venture you couldn't make a run at them without investing at least several hundred K, and even then you'd better have a revolutionary concept, not just a lower fee.