[RANDY P]

Zero dealer selling support is a really a stupid way to do business with wholesalers and retailers. As a manufacturer, you NEED stores, wholesalers to market and sell the product. Burning the lot by undercutting the guys who buy and then sell your product is a good way to get your product kicked out of the store.

A retail store is really a giant marketing company, they figure out ways to sell the product to the end user.

As a manufacturer, you sell the product at full MSRP, maybe free ship if the cust buys directly- to protect your wholesale distribution. The retailers such as cstreit are to undercut that price.

If you aren't going to make money sell the product, why would you sell that product? I would call up the rep at Titan and knock his head off, then drop the product line. Let the Manufacturer market and sell the product themselves...

Manufacturers who undercut their retailers get dropped, same with manufacturers who let their product line get whored out by letting their product get advertised by retailers at low margin. A good manufacturer protects their product line by cutting off retailers who ADVERTISE the product at low margin, making it tough to make money with the product.

Drop them, find a another product sold by a Manufacturer that knows what they are doing. These guys are morons..

rjp

PS as a manufacturer, you NEVER discount the product- you advertise a high MSRP on the manufacturer website- it establishes the product worth in the mind of the consumer. When they shop, a discount off MSRP is now a "good deal". If you advertise a discount as a manufacturer, you make sure the wholesalers are also involved with giving discounts. Whoring out your product line by letting it be sold anywhere for cheap and no margin is a good way to destroy said product line. No one wants to sell something they can't make money off of.